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UNDER CONSTRUCTION
The Number One Sales-Improvement Magazine for the Automotive Professional!
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Dynamic Ads for Search
We live in a world where marketing increasingly demands to be faster, more efficient and more personalized. Where digital ads are expected to hone in on the consumer with pinpoint accuracy.
There is, however, a white elephant in the room: generic search ads that rarely change.
It’s the same painstaking routine over and over again. The consumer types in the make and model of a vehicle and searches for it. Your ad pops up – along with three to four of your competitors. Every ad basically looks the same and uses the same generic copy that was used in the 90s: Save Thousands, Best Selection, Lowest Prices, Up To, As Low As, etc. The consumer doesn’t get the most relevant information they need. And you’re frustrated paying digital companies more and more for the same average results as everybody else.
There is, however, a white elephant in the room: generic search ads that rarely change.
It’s the same painstaking routine over and over again. The consumer types in the make and model of a vehicle and searches for it. Your ad pops up – along with three to four of your competitors. Every ad basically looks the same and uses the same generic copy that was used in the 90s: Save Thousands, Best Selection, Lowest Prices, Up To, As Low As, etc. The consumer doesn’t get the most relevant information they need. And you’re frustrated paying digital companies more and more for the same average results as everybody else.
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